Interactive Display Market: North America to Maintain its Dominant Position | LG Electronics, NEC Corporation, Sharp Corporation, Samsung Electronics Co. Ltd., ViewSonic Corporation, Planar Systems
The major factors that drive the global interactive display market include growth in the flexible display technologies, increase in demand for interactive whiteboard in education sector, and rise in trend of touch-based devices. However, high cost of the latest display technologies such as transparent display and quantum dot displays hinders the interactive display market growth. Furthermore, upcoming applications in the flexible display devices is expected to create lucrative growth opportunities for the global interactive display market.
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The companies operating in the market have adopted strategies such as agreement, partnership, product launch, and R&D, to increase their market share and expand their geographical presence.
The key players operating in the interactive display industry include LG Electronics, NEC Corporation, Sharp Corporation, Samsung Electronics Co. Ltd., ViewSonic Corporation, Planar Systems, Horizon Display Inc., Baanto International Ltd., Crystal Display Systems Ltd., and Elo Touch Solutions.
In July 23, 2019, Sharp Corporation launched new 4K Ultra HD resolution large-format AQUOS BOARD interactive display systems, which has whiteboard functionality with embedded system-on-chip (SoC) controller. Sharp offers InGlass touch technology that provide semi flat surface, allow for more comfortable with more accurate response.
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The scope of the report discusses the potential opportunities for the market players to enter the global interactive display market. Furthermore, it provides an in-depth analysis of the interactive display market, outlining current trends, key driving factors, and key area of investment. The study includes Porter's five forces analysis of the industry to determine the impact of suppliers, competitors, new entrants, substitutes, and buyers on the market growth. Moreover, it features the strategies adopted by key market players to maintain their foothold in the market.
Moreover, the display technology such as OLED has various advantages over conventional display technologies such as being light in weight and its flexibility, which have enabled it to gain competitive advantage over other segments The OLED technology is recognized as a lighter and thinner alternative than conventional LED and LCD systems. In addition, OLED panels do not require any type of backlighting as compared to LCD. A stable performance in sunlight is an additional advantage of OLED.
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Interactive Display Market Segments:
By Panel Type
o Flat Panel
o Flexible Panel
o Transparent Panel
By Screen Size
o Less than 35"
o 35" to 60"
o More than 60"
o Interactive Table
o Interactive Monitor
o Interactive Kiosk
o Interactive Whiteboard
o Video Wall
By End User
o Military & Defense
o North America
o Rest of Europe
o South Korea
o Rest of Asia-Pacific
o Latin America
o Middle East
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