The 10 Worst Topics for a Press Release
If you’ve recently pitched a press release that didn’t go over as well as you hoped it would, you’re probably wondering what went wrong . You had a snappy title. You incorporated keywords. You were short, clear and to the...
Press Release Killer Tips from A to Z
Much has changed in the business world in recent years, including the way press releases are written . The whole point of a press release is to attract attention by sharing highly important, newsworthy information about your company that will...
5 Steps to Getting Good Press
There are a lot of tools in your PR and marketing tool box , but of them all, one of the most valuable is also one of the most difficult to figure out how to use: getting good press coverage . It can take time to get figure out who the right...
3 Ways to Rethink Your Press Release
You can feel like you can hear it as soon as you hit the ‘send’ button on an email you sent a reporter that contained your lasted press release; the all-encompassing laughter when said reporter opens the email and sends you a...
Is Social Media the New Press Release?
In recent months, there has been a lot of chatter in the PR industry . This chatter has been focuses on the changing formats of press releases . The idea for these changes is that while original format uses for press releases certainly offers...
How to Become a Monster PR Machine
PR is an excellent way to connect with people and build the credibility of your business . It helps to establish your brand and makes you an authority in your industry . It’s a much more effective marketing tool for your business...
The Best PR Strategies You Should Be Trying Now!
The goal of any PR strategy is get your message out in front of your targeted audience ; your existing customers, and your hopeful ones, too. Whether you’re the CEO of a well-established business and you are looking to expand your...
What is Public Relations?
According to Investopedia, public relations is defined as “ the art of managing the spread of information about an individual or company is disseminated to the public , and attempting to frame that information in a positive...
Reference: Template Example
FOR IMMEDIATE RELEASE The UltraPhone 5000 From XYZ to Launch This Autumn With Holographic Display Using First-Of-Its-Kind 3D Technology August 23 rd 2019 Manhattan-based OEM XYZ has just announced that it will be releasing...
Reference: Checklists
And with that, you now have a complete understanding of how press releases work , how they should be composed and structured , where you should send them and even when. Hopefully, you will now be able to develop a great media relations...
Managing Relationships
While building a list is a powerful and highly important aspect of media relations, the process that will set you apart from the competition is managing relationships . Press relations comes down to networking and this is the crucial aspect...
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